One of the most outstanding Executive Producers of the industry. He studied at the IPP (Peruvian Institute of Advertising) and then completed a Master’s Degree in Commercial Management and Marketing at Cesma, the Business School of Madrid. In his 20 years of experience, he has participated in productions that have won more than eighty awards in international advertising festivals.

In 2012 he was elected president of the jury of audiovisual production techniques of FIAP, being the first Peruvian jury president in an international festival. That same year he founded Rebeca Producciones, one of the most outstanding production companies in the area. With 6 years in the Peruvian market, he represents twenty-two directors from around the world. With Rebecca he won his first two Cannes Lions. In 2017 he was appointed president of the relaunched APCPP, Association of Advertising Film Production Companies of Peru. His latest ventures are: Santiago, a production company focused exclusively on audiovisual production for digital and branded content, and Shoot Peru, dedicated to production services.

Communication Bachelor, specialized in Advertisement and Marketing at University of Lima. He started working at McCann Erickson Lima as an executive account. After three years in McCann, he decided to start his career as Producer in FatFreeFilms.

For the last 10 years, he develops as a producer in distinguished production companies as Patria, Tunche Films and Rebeca. He has manage projects with the most representative directors in Lima an many others distinguished foreign directors that they represent, both for publicity and for shortfilms (like Loxoro of Claudia Llosa), movies (like a production service for Elefante Blanco of Pablo Trapero and Frontera Azul) and music video clips.

His experience working in advertisement and production companies of diverse profiles, has given him the versatility and the experience for managing with total confidence and comfort both low cost or high cost projects with different requirements.